Marketing Accomplishments

Developing and launching new brands

  • Asheville/Buncombe TDA
  • Biltmore Estate
  • Mission Health

Managing crisis communications

  • Mission Health

Managing change

  • Driving transition from print to electronic and web communications (Mission Health)
  • Communications through three CEO changes (Mission Health)

Introducing and promoting new products and services

  • New Coke
  • Christmas at Biltmore and Biltmore Winery
  • North Carolina Tax Amnesty Plan

Exceeding attendance and revenue goals

  • Biltmore Estate
  • Ingles Markets
  • North Carolina Department of Revenue
  • Mission Health

Planning and implementing major events

  • Biltmore Estate Winery opening
  • Ingles All-American Food Show
  • Mission SECU Cancer Center opening

Helping individuals and communities achieve better health

  • Mission’s Lighten Up 4 Life
  • 2011 Runway 5K

Securing national coverage in consumer and trade media

  • Asheville/Buncombe TDA
  • Biltmore
  • Broyhill Furniture
  • Mission Health

Organizations Served

Asheville/Buncombe Tourism Development Authority (TDA), Broyhill Furniture, Coca-Cola, Ingle’s Markets, McDonald’s, Mission Health, North Carolina Department of Revenue, The Biltmore Company (Biltmore Estate and Winery)